A black-and-white theme for designer fashion houses selling womenswear, menswear, kidswear, bags, accessories and fragrance, built around large campaign imagery and mega menus.

The home page is made of full-bleed campaign blocks: split 50/50 images with a heading and "Shop women" / "Shop men" links, an ambient video band, a carousel of a collection next to its story, staple tiles, a shoppable look with numbered points, journal stories and a newsletter. Every image, text and link is a setting or block, and sections can be reordered or removed.

Navigation comes in two header layouts: logo left with one main menu, or a centred logo with separate menus for women, men and kids as parts of the store. Mega menus show link columns beside campaign images. There are three footer layouts with menu and text columns, newsletter, policies and a country and language selector.

Collection pages open with a campaign header and can show editorial image tiles between products. Filters follow every display type set in Store Admin (check lists, chips, colour and image swatches, toggles, price and range sliders), with sorting, paging and an optional search within the collection. Product cards have settings for image ratio, second image on hover, vendor, rating, colour swatches, quick add by size, alignment and three card styles.

The product page has three gallery layouts, a reorderable info column (price with tax note, volume price tiers, colour and size pickers, quantity, Add to bag and Buy now, wishlist, gift card recipient form, back-in-stock notification, delivery notes, specifications from metafields, collapsible tabs and app blocks), a size guide in a side drawer or on its own page, store reviews with the review form, and product recommendations. After adding to the bag the theme can open a drawer, show an added-to-bag card, show a short message or go to the cart page. The cart has free-delivery progress, order note, discount codes, gift offers and discount suggestions from Store Admin.

For selling abroad, Couture includes a country prompt in three styles (corner card, top bar, centred dialog), a country and language picker with flags and currencies, and a country page listing delivery by region. Phone fields use an international country picker, and sign-in follows the store's email and phone settings. The theme ships in three styles: Couture (white), Ecru (warm off-white with the centred header) and Noir (black).