Easel is a theme for galleries, artists and print studios. It opens on a black ground with a serif wordmark, a full-width painting slideshow and large Didone headings, so the artwork carries the colour on every page.

Product pages show the details buyers ask about first: artist, medium, year, size, framing, edition, signature and certificate. They come from product metafields and each row hides when it has no value. Prints can be sold in size and frame variants with colour swatches, and every product page has blocks for price, volume prices, quantity, Add to bag, Buy now, wishlist, Notify Me for sold-out works, gift card recipients, delivery notes, care information, collapsible tabs and app blocks, all of which can be reordered or removed.

Each artist gets a page with a portrait, biography, location and practice, followed by their works with filters and sorting. Collections, search and artist pages support every filter display type the store offers, including swatches, pills, toggles and price ranges.

The home page includes a slideshow, a tabbed product carousel, a scrolling text strip, a collection grid, an image banner, an about section with accordion, customer reviews from the store, a journal section, newsletter sign-up, artist spotlight, feature columns, a visit-us section with opening hours, FAQ, video and rich text.

For international selling there is a country and language selector with flags and currencies, a country prompt in three styles (corner card, top bar or centred dialog) and a countries page. Phone fields use a country picker with dial codes. Sign-in and registration follow the store's email, phone and code settings.

The cart can open as a drawer, show an added-to-bag card, show a short message or go to the cart page. Easel comes in three styles: Nocturne (black), Whitewall (white) and Ochre (warm plaster).